Design that understands buying.

Your store already sells. We help it sell better.

We find what gets in the way of buying and design clearer experiences, from the first search to checkout.

Strategy, UX and interface. Connected from start to finish.

A buying decision, without the noise.01 / 03
lumaObjects for your everyday.
Conceptual cobalt-blue portable table lampLuma / 01

Luma table lamp

R$379.00

Portable. Rechargeable. Made to move with you.

Color: cobalt blue

or 3 × R$126.33, interest-free

Delivery to São Paulo, Brazil3–5 business days · R$19.00

Returns within 7 days of receipt

Conceptual product page example

Your operation. Your platform.

ShopifyNuvemshopVTEXWooCommerceCustom platforms

Not every lost sale needs more traffic.

Sometimes the shopper is already there. They just need a clearer way to find, understand and buy.

Discovery and navigation

Find

Search, categories and filters that help people reach the right product.

Product page

Decide

Enough information to choose: price, options, delivery and returns.

Cart and checkout

Buy

A clear cart and a checkout that asks only for what is needed.

A better experience starts with the right question.

We don’t start by redesigning everything. We start by understanding what is stopping the next purchase.

01

UX diagnosis

Know where to act

We examine the journey, document friction and prioritize opportunities.

  • Shopping journey map
  • Evidence and friction points
  • Prioritized action plan
02

Conversion design

Build the solution

We turn an opportunity into a solution your team can implement.

  • Responsive flows and interfaces
  • Interactive prototype
  • Components and interaction states
03

Continuous improvement

Learn from your operation

We follow operational signals to test, learn and adjust.

  • Measurement plan
  • Hypotheses and experiments
  • Improvement backlog

Clarity before the interface. Evidence after it.

  1. 01

    Understand

    The business, shoppers, data and platform constraints.

  2. 02

    Prioritize

    Expected impact, confidence, effort and risk.

  3. 03

    Design

    Flows, content and interfaces connected to the buying decision.

  4. 04

    Validate

    Test the experience and define how to track the outcome.

One lamp. Three UX decisions.

Making discovery easier, helping shoppers choose with confidence and simplifying checkout in a home objects store.

Explore the full case studyConcept study · Strategy, UX/UI and prototype
Luma lamp, the product used in our conceptual case studylumaObjects for living.

Thoughtful design. Explainable decisions.

Recommendations with context

Every proposal connects a shopping problem to an experience decision.

Priorities that make sense

Not every improvement is equally urgent. The plan considers your business.

Delivery close to engineering

Components, states and behaviors reduce ambiguity during implementation.

Before we begin

Do I need to change platforms?

Not necessarily. The diagnosis considers your current platform and its constraints. Migration only enters the conversation when the problem justifies that decision.

Do you guarantee revenue growth?

Our work aims to reduce friction that may limit sales. Results depend on traffic, offer, pricing and operations. We define hypotheses and indicators to measure the effect of changes.

What does the diagnosis include?

A journey assessment, evidence of the problems identified and a prioritized action plan, with recommendations to discuss with design, product and engineering.

Can we focus on one part of the journey?

Yes. A product page, search, filters, cart or checkout can be the focus, provided the problem and dependencies are clear.

Let’s look at your shopping experience.

Tell us what your store sells and where shoppers struggle. We start with your context.

contato@filipeperes.com

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